Saturday, March 1, 2008

Reading Week/ Dissertation Class

The reading week was used in attending dissertation class which has been very helpful in choosing my topic and fine-tuning it. I have decided to write on :

"The practice of CSR by multinational companies in Ghana: A case study of two mining companies"

It has also enriched my knowledge base a great deal in terms of how to write a good dissertation. I am now aware of the style , the research method to use (qualitative research such as open ended questionnaires, face to face interviews, telephone interviews, case study, content analysis, etc), how to critically analyse the data collected (by grouping them into the different themes which runs through the data), the language to use for this academic writing ( tentative) and how to make a conclusion from the data analysed.

I also read a couple of books on CSR from PR and Business authors to get a firm grasp of the concept in general and how it fits into the PR discipline. some of the material I read would be looked at closely under my CSR post.

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