Yesterday's lecture was on the role of new media in PR. The course tutor did a good job by explaining the impact new media can have on PR when balanced with traditional media. Some of the points raised in her lecture were re-echoed and elaborated further by my new media colleagues during their presentation which made it easy for me to understand. I did not offer new media as an optional module but if I had a second chance, I would now.
Personally I think there are currently heated debates, in academic and practitioner circles on the impact of new media on PR. Some of the exciting questions being asked are: What new opportunities do new media present to PR people? How is new media impacting on traditional media now and speculations on the impact new media will have on traditional media in the future? I am however curious about the whole new media concept but highly thrilled by the benefits new media can offer when integrated well into traditional media. Thus I am going to share my views on the role of new media in PR.
Though it seems challenging, I have decided to use podcasting to express my views since the discussion is on new media. The podcast will also provide an opportunity for people to listen to me as well as give them a break from reading.
Many thanks to my new media class mates, especially Candace and Ameesha, for taking time out of their busy schedule to send me and the other classmates the step by step process to making a podcast. Please relax and enjoy this podcast.
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